A weekly newsletter about
stuff that kids love 


“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."

Coco Chanel




Welcome all new subscribers!

London Fashion Week is over. We're all going to be dressing like this. And the kids? Well from our frow seat at Mini Mode last week we can attest that a lot of brightly coloured tulle will be coming to the high street!

Mini Mode is a fashion show of children's designers held annually in Marylebone. To see umpteen brave-faced (shy and brassy) kids strut their stuff made the entire audience grin from ear to ear. Karl Lagerfield (RIP) showed, among a plethora of designers including Isossy, below. What a wonderful event it was!

Check out Kinfo for new recommendations that are being added all the time. And find previous weekly newsletters here.

Organic Zoo

Ultra soft organic cotton range of clothes made by ethical, environmentally-friendly and fair trade production teams in Europe. (Oh and free from toxic chemicals!). See what one mum says on the app.

The Dou-Doods Ltd 

“Perfect new born baby gifts, designed in London,” says a baby mum. Another reviewer writes about the Doods – fuzzy, self-soothing comforters in fun characterful designs. This website will without doubt become your go-to bookmark whenever you want to welcome new humans to the world!


More ethical goodness, commended by the Queen and the Sunday Times, no less. "A lot of cute clothes for 2 to 10 year olds with soft fabrics, beautiful designs and bright colours," says this mum of 2.

Isossy Children

We've linked to their Instagram, have a look at this wonderful children's fashion house, we think you'll like it. This mum applauds its "exciting prints and asymmetrical shapes for quirkier tastes." (Pic: Emma Wright Photography, Mini Mode 2019).


A premium styling online service for kids. Input a few details about your brood's likes and dislikes and wait for a box of mix and match clothes to arrive; you pay for what you want to keep. A definite help for busy parents. "Fabulous brands and very kind customer service - we were impressed!" says a mum.

Fantastically Great Women Who Changed The World

Artists, authors, pilots, nurses... Among all the featured heroines is the iconic Parisian designer, Coco Chanel (1883-1971), famous for her timeless designs, trademark suits and little black dresses, before Karl Lagerfield took over. "Information is accessible and appealing to young readers" says this parent, who thinks both boys and girls will love it.

H&M Sweatshirt

Another must-have sweatshirt by H&M where profits go to a great cause, the WWF. The "I Love Earth' sweatshirt recommended by a mum of 2 on Kinfo app also sits besides this pale pink tiger design.

St Berts

Retro clothing for kids aged 4+ in gorgeous cotton "that resists multiple washing," says this parent. Bright, bold tops and bottoms with a lot of classy ski wear. 10% off first orders!

Funny Face

When kids are old enough to watch your favourite films, this tops the list, suggests one parent. A 58-year-old Fred Astaire (dancing like a 20-year old) and a 28-year old Audrey Hepburn star in this 50's Hollywood unknown-gets-discovered fashion story.


Mini fashionistas can develop their creative flair by styling child-sized mannequins, expressing their tastes through clothes and accessories. The kid-sized city also offers an ethical recycling fashion class. Read the full and funny review of one parent's visit on Kinfo app.

Our fabulous playlist is GREAT for road trips with friends (and family) but can be enjoyed anywhere. It is constantly updated, enjoy!


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