“Perfect new born baby gifts, designed in London,” says a baby mum. Another reviewer writes about the Doods – fuzzy, self-soothing comforters in fun characterful designs. This website will without doubt become your go-to bookmark whenever you want to welcome new humans to the world!

More ethical goodness, commended by the Queen and the Sunday Times, no less. "A lot of cute clothes for 2 to 10 year olds with soft fabrics, beautiful designs and bright colours," says this mum of 2.

We've linked to their Instagram, have a look at this wonderful children's fashion house, we think you'll like it. This mum applauds its "exciting prints and asymmetrical shapes for quirkier tastes." (Pic: Emma Wright Photography, Mini Mode 2019).

A premium styling online service for kids. Input a few details about your brood's likes and dislikes and wait for a box of mix and match clothes to arrive; you pay for what you want to keep. A definite help for busy parents. "Fabulous brands and very kind customer service - we were impressed!" says a mum.

Artists, authors, pilots, nurses... Among all the featured heroines is the iconic Parisian designer, Coco Chanel (1883-1971), famous for her timeless designs, trademark suits and little black dresses, before Karl Lagerfield took over. "Information is accessible and appealing to young readers" says this parent, who thinks both boys and girls will love it.

Retro clothing for kids aged 4+ in gorgeous cotton "that resists multiple washing," says this parent. Bright, bold tops and bottoms with a lot of classy ski wear. 10% off first orders!

When kids are old enough to watch your favourite films, this tops the list, suggests one parent. A 58-year-old Fred Astaire (dancing like a 20-year old) and a 28-year old Audrey Hepburn star in this 50's Hollywood unknown-gets-discovered fashion story.

Mini fashionistas can develop their creative flair by styling child-sized mannequins, expressing their tastes through clothes and accessories. The kid-sized city also offers an ethical recycling fashion class. Read the full and funny review of one parent's visit on Kinfo app.